My story

I’m Adam.


A product designer with a blend of expertise in user interaction, user experience, motion graphics, gaming and 3D design.


My introduction into design, that is design with a structured approach, started at Sheffield Hallam University way back in the 90's where I studied Design and Applied Technology. It taught me various skills, including Ergonomics, customer focused design, materials technology through to basic skills such as marker visualization and technical drawing. This education fed a desire to work in a creative industry.


After leaving college a difficult year forced me to innovate and set up a small graphic design service which taught me basic commercial survival skills, all the while searching for a position within a design conscious company. It was here that I was introduced to the power of computers. My first real digital projects were games developed for the Mega Drive; Micro Machines, I doubt many people will remember this, but if you imagine using a palette of 16 colours, two of which must be black and white, one must be transparent then you get a good idea of the challenges.


Move forward a year and we saw a revolution in gaming with the introduction of the PlayStation. Full 3D rendering, lighting, textured and shaded polygons, real animation and video playback. With a leap in hardware technology saw an associated leap with the software to develop the games. This saw my first introduction to 3d modelling and animation...


Fast forward to today, my current work is incredibly broad encompassing User Experience and User Interaction Design, motion graphics, visualisation and CGi to mobile app and web development. It is a fast moving environment and I relish the fact that I can be creating a Virtual Reality experience one day or working on a mobile app the next.


It is this exciting trajectory to my career that has placed me at the core of contemporary digital design and furnished me with the skills to bridge both online and offline experiences.




Agile product designer with a generous  helping of UI and UX. Currently solving problems around user interfaces for web, mobile, Augmented Reality (AR) and Virtual Reality (VR). Over two decades working closely with clients from banking, advertising, games, automotive and entertainment. Complimentary skills including prototyping, motion graphics, web design, CGi and Virtual Reality.


As a digital creative I’m constantly challenging myself to improve our interactive environment using a unique combination of skills not shared by many others. A love of design both online and offline with an obsessive attention to detail and quality help achieve these goals.


What do I do?


User Interaction

User Experience


Mobile app development

Web + Digital Campaign development

Visualization + CGi

Motion graphics


How do I do it?


Pencil and paper

Sketch, Principle, Omnigraffle, In-Vision

Photoshop, Illustrator, InDesign

After Effects, Premier, Final Cut

Keynote, Pages, Numbers

Muse, Edge, Dreamweaver

Unreal, Unity, 3D Studio Max, Maya, Sketchup


Who do I do it for?


BMW, Ford, Continental, Jaguar Landrover, Mazda, Mercedes, Subaru, Mitsubishi, Camelot, Orange, Virgin Media, Electronic Arts, Ubisoft, Intuit, Mead Johnson, Sanofi, Roche, Sandoz, NHS, Sandoz, BBC, Lionsgate, Paramount Pictures, Sony, Universal Pictures, Walt Disney Studios, Bayer, Berghaus, Arriva, IHG